Arkansas handed legislation last month that bans food producers from advertising cauliflower rice as “rice.” It’s a transfer some states are taking to make sure product labels and names usually are not deceptive. In response to Cooking Light, the brand new regulation makes Arkansas the sixth state to signal such “fact in labeling” laws.
The laws are geared toward plant-based mostly merchandise that use the identity of the ingredient or product they’re changing of their title. For instance, some states have handed legal guidelines that won’t permit producers of non-dairy liquids comprised of soy, almond or coconut to make use of the phrase “milk” on the label.
When the Arkansas regulation goes in impact in August, any product labeled as “cauliflower rice” should change the title. “Riced cauliflower,” which precisely explains what the product is suitable. As the biggest rice producing state within the U.S., rice is an enormous deal in Arkansas. The invoice, HB1407, was launched to the Arkansas Legislature in February, the place it handed merely utilizing Home and Senate committees. It was signed into regulation as Act 501 by Gov. Asa Hutchinson on March 25
The brand new regulation additionally prohibits plant-primarily based and cell-cultured meat substitutes from utilizing the “beef” within the product description or on the label. In response to the A Arkansas ranks 12th nationally in beef cows on farms.
Hillman’s concern, like many within the legislature and quite a few rice farmers throughout the state, is customers will probably be swayed by the wrong labeling and transfer away from utilizing plain rice. There’s a worry the rice business will likely be affected by these rice “substitutes” because the dairy trade has been by plant-based mostly “milk” merchandise. In keeping with a 2018 report from Cargill on the global dairy market, total milk consumption in the US fell “22% from 2000–2016, whereas consumption of non-dairy alternate options has elevated by triple digits.”