Founded on plant breeder Michael Mazourek and seed farmer Matthew Goldfarb, Row 7’s mission is to interrupt seed monopolies and breed delicious, healthy plants that more people need to eat. And they’re on the trail to doing that.
After increasing the company’s network to over 100 chefs in 15 international locations, selling seeds to over 5,000 farmers throughout the U.S., and watching as farmers’ market bins began to overflow with their small honeynut squash, Row 7 is moving into grocery shops. Beginning with the 2020 harvest, New England grocer Wegmans will promote the company’s orange badger flame beets in any respect of its 101 shops.
Slinging makes at supermarkets may be an unexpected technique from a Michelin-starred, farm-to-table chef who has always voiced opposition to the corporatization of the meals system.
However, Barber stated he sees the collaboration and an overall push into grocery shops as the best way to get the food to the masses.
Mazourek started breeding the winter squash about a decade ago. In 2013, farmers began purchasing the seeds and selling out of the squash at markets, and it has since become so widespread that it’s been referred to as the “moneynut.”
Soon, the honeynut was available at grocery stores all over, together with supermarket chains like Whole Foods and Trader Joe’s.