A Ventura bakery is utilizing social media to achieve its clients even whereas the enterprise is closed amid the coronavirus pandemic. Sugar Lab Bake Store, which is positioned alongside Telegraph Highway, closed earlier this month in an effort to shield its staff and prospects from the coronavirus.
Now, with extra households staying at dwelling and in search of methods to move the time, the Sugar Lab’s proprietor is getting inventive, and internet hosting reside baking tutorials on the bakery’s social media pages. “We have been closed since March 21, and I do know persons lack our treats. I need to present an approach for them to take pleasure in our baked items without threat,” stated Ali Kenis, the proprietor of the Sugar Lab Bake Store. “I am not getting any gross sales with it; however, it reminds my clients that we’re right here and that we are going to be again and prepared for them as quickly as we are able to open.”
On Tuesday, around 1 p.m., Kenis will host a reside tutorial on baking fudge brownies. She’ll stroll viewers by way of the steps on Instagram. The bakery already posted a listing of substances individuals will want in the event that they’d prefer to observe alongside. “This can be a method for me to offer one thing to my clients in an enjoyable, interactive setting. I additionally educate courses on the bakery, so it is an approach for me to nonetheless try this,” stated Kenis.
Kenis says she determined to shut the bakery shortly after Governor Gavin Newsom issued his statewide shelter-at-residence order. “Whereas we might keep open for decide-up or deliveries, we made a choice to shut so we might do our half to restrict the unfold of COVID-19. Being open would imply our employees could be doubtlessly in danger throughout provide runs or deliveries,” mentioned Kenis.
Kenis hopes to host the stay tutorials at the very least as soon as every week. She says she’ll announce plans for future tutorials on the bakery’s Instagram and Facebook pages, in addition to by means of their email list.