In-house grocery store manufacturers which are made in Poland have developed into hits exterior the nation, boosting Polish exports. Final yr alone, Lidl’s export of manufacturers reminiscent of Pilos, Bluedino or Cien, produced in Poland particularly for the chain, was price as a lot as PLN 3.1 billion, making Lidl the largest exporter of Polish meals merchandise.
In comparison with 2018, it is a rise of PLN 600 million. By sending the merchandise from 241 producers to 25 nations with Lidl shops, the corporations are supporting the growth of Polish companies overseas.The most important recipients of Polish merchandise are Lithuania, Slovakia, the Czech Republic, Romania, and Hungary.
What makes this sort of export, so engaging, is the supply of distribution factors. With over 10,000 shops throughout Europe, the German firm can make sure the Polish producers that their merchandise will likely be on provide in its networks of retailers.
The corporate Serpol Cosmetics, which produces family chemical substances and cosmetics beneath the Cien model, is one agency that has benefited for cooperating with Lidl. Aleksandra Robaszkiewicz, Lidl’s spokesperson, mentioned: “Its merchandise could be present in retailers in Poland but in addition overseas. Because of this cooperation, the corporate recorded a rise in sales of 78 % in quantity in comparison with the typical month-to-month gross sales achieved in 2019.”
Producers partnering with worldwide chain shops expect additional progress. Mlekowita, a dairy merchandise firm that already provides Lidl with yogurt, cheese, and butter for the Lithuanian, Czech, Slovakian and Romanian markets, is planning to signal contracts in Finland, Latvia, and Estonia. They may ship their merchandise beneath their very own model but in addition to Lidl’s Pilos.