In-house grocery retailer producers that are made in Poland have developed into hits exterior the nation, boosting Polish exports. Last yr alone, Lidl’s export of producers harking back to Pilos, Bluedino, or Cien, produced in Poland significantly for the chain, value as quite a bit as PLN 3.1 billion, making Lidl the biggest exporter of Polish meals merchandise.
Compared with 2018, it’s a rise of PLN 600 million. By sending the merchandise from 241 producers to 25 nations with Lidl outlets, the firms are supporting the expansion of Polish corporations abroad. Crucial recipients of Polish merchandise are Lithuania, Slovakia, the Czech Republic, Romania, and Hungary.
What makes this form of export, so participating in the provision of distribution elements. With over 10,000 outlets all through Europe, the German agency can be certain that the Polish producers that their merchandise will possibly be on present in its networks of outlets.
The company Serpol Cosmetics, which produces household chemical substances and cosmetics beneath the Cien model, is one company that has benefited from cooperating with Lidl. Aleksandra Robaszkiewicz, Lidl’s spokesperson, talked about: “Its merchandise may very well be current in retailers in Poland however as well as abroad. Due to this cooperation, the company recorded an increase in gross sales of 78 % in amount compared with the standard month-to-month product sales achieved in 2019.”
Producers partnering with worldwide chain outlets count on further progress. Mlekowita, a dairy merchandise agency that already supplies Lidl with yogurt, cheese, and butter for the Lithuanian, Czech, Slovakian and Romanian markets, is planning to sign contracts in Finland, Latvia, and Estonia. They might ship their merchandise beneath their very personal model, however, along with Lidl’s Pilos.