Different, sustainability and customization — these are phrases that characterize the tendencies marking the worldwide meals trade lately. Virginia Lee, insights and innovation supervisor, Innova Market Insights, educated attendees at ProFood Tech this week in Chicago on how these themes and others are driving shopper meals purchases and meals innovation within the high 10 tendencies.
A diversifying shopper base and other international journey continue to provide adventurous shoppers. Persons are extra keen to strive for new meals and flavors. New product launches are being impressed by international meals and spices comparable to za’atar.
Plant-based mostly meals just isn’t slowing down. Consumer issues over well being, sustainability and animal welfare are protecting plant-based meals not simply round however thriving. “America is a carnivorous tradition, so meat isn’t going away; however, we’re going to see perhaps a slight decline in addition to other numerous choices for meat and meat options,” Ms. Lee stated.
Which leads into the third central development Innova sees in international meals: options to all. Customers are searching for different meat, various dairy and even various fish. The recognition of plant-primarily based and rising vegan and vegetarian populations have folks demanding different extra options to all of those animal-based mostly meals.
Sustainability, or inexperienced enchantment as Innova characterized this development, is also choosing up steam. Innova discovered that two in three shoppers in the USA, U.K., and China mentioned that corporations ought to put money into sustainability. This may very well be something from improved traceability and accountability within the provide chain to sustainable packaging.
Millennials are reshaping the best way society approaches mealtime with their propensity for snacking. 63% of millennials exchange meals with snacks. This has meals producers specializing in snacks when it comes to new products, even products not sometimes seen as snack products.