Press Release

Vitamin A Market Global Size, Share, Growth Value and Research by Fortune Business Insights™ “

The global vitamin A market is likely to gain impetus from the rising consumption of unhealthy food items worldwide. It is resulting in micronutrient deficiency amongst the masses. This is further causing ophthalmic disorders, such as corneal ulcers and night blindness. Also, the demand for nutritionally enhanced processed food items is upsurging day by day owing to the adverse health effects caused by fast food. Fortune Business Insights™ provided this information in an upcoming report, titled, “Vitamin A Market Size, Share & Industry Analysis, By Type (Natural, Synthetic), By Application (Functional Foods & Beverages, Dietary Supplements, Animal Feed, Pharmaceuticals, Cosmetics & Personal Care) Others and Regional Forecast, 2019-2026.”

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Fortune Business Insights™ profiles some of the most prominent organizations present in the vitamin A market. They are as follows:

  • Integrated Biopharma, Inc.
  • BASF SE
  • Adisseo France SAS
  • Amway
  • Zhejiang Medicine Co. Ltd.
  • Pfizer, Inc.
  • Vitamin Shoppe, Inc.
  • Koninklijke DSM NV
  • Bayer AG
  • The Archer Daniels Midland Company
  • Other renowned companies

The report further mentions that vitamin A is extensively used in the animal feed industry because of the increasing demand for dairy products and meat. Besides, it is utilized in the cosmetic industry on account of its positive effects on hair and skin.

What Does This Report Contain?

  • In-depth information about the vitamin A market trends, growth drivers, barriers, opportunities, and challenges.
  • List of all the segments present in the market.
  • Elaborate details regarding the leading region in the market.
  • Competitive landscape, including collaborations, investments, mergers and acquisitions, new product launches, contracts, and agreements.

Drivers & Restraints-

Increasing Demand for Functional Food to Propel Growth

Nowadays, the number of awareness programs regarding the harmful effects of fast food is increasing across the world. Hence, the demand for nutritionally enhanced food and beverages is increasing. In addition to that, the demand for dietary supplements and functional foods is also surging. Vitamin A is very beneficial for the functioning of the eyes.

However, the governments of various countries are putting forward stringent norms regarding the labeling of functional foods and dietary supplements. The FDA’s new labeling rules were implemented from January 1, 2020. As per the regulations, vitamin A will be listed on product labels only in mcg retinol activity equivalents (RAE) and not international units (IUs). It may hinder the vitamin A market growth in the coming years.

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Regional Analysis-

Increasing Demand for Dietary Supplements to Favor Growth in North America

In terms of region, the market is fragmented into Asia Pacific, the Middle East and Africa, North America, Europe, and Latin America. Amongst these, North America is anticipated to dominate in terms of vitamin A market revenue owing to the rising demand for dietary supplements because of the health benefits provided by vitamins. Also, the rising number of awareness campaigns to educate the masses about the adverse effects of unhealthy food is causing a rapid shift of the masses towards micronutrient fortified foods and beverages.

Europe would grow steadily backed by the surging demand for meat and dairy products. The Middle East and Asia Pacific are set to showcase considerable growth on account of the expansion of the cosmetic and personal care industry in both regions. Also, the rising incidence of micronutrient deficiency would augment market growth.

Key Segments Analysis:

By Type

  • Natural
  • Synthetic

By Application

  • Functional Foods & Beverages
  • Dietary Supplements
  • Animal Feed
  • Pharmaceuticals
  • Cosmetics & Personal Care

By Geography

Competitive Landscape-

Vitamin Shoppe Launches Only Me; BASF Expands Vitamin A Plant in Germany

The market consists of several big, small, and medium companies that are persistently striving to gain the maximum vitamin A market share by launching novel products to keep up with the rising demand from their consumer bases. They are also investing huge sums in the expansion of their plants to increase production and sales. Below are two of the key industry developments:

  • September 2019: The Vitamin Shoppe, a retailer of nutritional supplements based in New Jersey, announced the launch of its latest personalized online assessment called Only Me™. It helps in providing a custom assortment of supplements and vitamins to subscribers every month. The new subscription service delivers consumers with an innovative wellness regimen catered to their lifestyle and health needs while offering premium-quality, trusted products.
  • September 2018: BASF, a renowned chemical company headquartered in Germany, declared the expansion of its vitamin A plant at the Ludwigshafen site. The plant first went into operation in 1970 and after the expansion, approximately 5,000 measuring points, 4,000 pipelines, and 600 machines and devices will be integrated into the process control system. It would also aid in upsurging the annual capacity of pure vitamin A by 1,500 metric tons.

Have Any Query? Ask Our Research Experts

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About Us:

Fortune Business Insights™ offers expert corporate analysis and accurate data, helping organizations of all sizes make timely decisions. We tailor innovative solutions for our clients, assisting them to address challenges distinct to their businesses. Our goal is to empower our clients with holistic market intelligence, giving a granular overview of the market they are operating in.

Our reports contain a unique mix of tangible insights and qualitative analysis to help companies achieve sustainable growth. Our team of experienced analysts and consultants use industry-leading research tools and techniques to compile comprehensive market studies, interspersed with relevant data.

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About the author

Thomas Fultz

Thomas handles the column depicting food products. He has worked as a product manager before and knows his words very well. His writing flows like water with the ease of reading; his way of writing is effortless and straightforward. In his free times, he loves to talk a walk in the lawn to refresh his mind. He has recently completed 5 years in our organization.

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