The global digestive health drinks market is set to gain traction from the increasing prevalence of various abdominal diseases. Fortune Business Insights™ presented this information in an upcoming study, titled, “Digestive Health Drinks Market Size, Share and Industry Analysis, By Type (Prebiotics, Probiotics), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail) and Regional Forecast, 2020-2027.” The study further mentions that the infusion of numerous functional ingredients, such as collagen, chaga, matcha, and turmeric in digestive health drinks is set to affect growth positively.
The COVID-19 pandemic has taken a massive toll on the food and beverages industries. Those restaurants and cafés that used to practice only offline food delivery services are shut down completely in several parts of the world. However, online deliveries are showcasing high growth. Also, packaged food and beverage manufacturing companies are experiencing high demand as people are constantly stocking up their pantries. We are providing in-depth reports to help you better understand the current situation.
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How Did We Conduct Our Research?
The report involved four notable activities in projecting the current market size. Exhaustive secondary research was conducted to gather data about the parent and peer markets. Our next step included primary research to authenticate these sizing, assumptions, and findings with numerous industry experts. We have also used bottom-up and top-down approaches to calculate the market size.
Drivers and Restraints-
Increasing Shift of Consumer towards Probiotics to Propel Growth
Digestive health drinks are gaining more popularity nowadays because of the increasing shift of consumers towards probiotics. They are seeking out clean labels and organic products to enhance their digestive health. Besides, the rising cases of constipation, indigestion, gas, and bloating would also drive the digestive health drinks market growth. However, the lack of knowledge about this product, mainly in emerging countries may hamper the demand for digestive health drinks in the coming years.
North America to Grow Significantly Backed by Rising Number of Health-conscious People
North America is expected to exhibit significant growth in the near future backed by the availability of various flavored digestive health drinks in this region. At the same time, the increasing number of health-conscious people, especially the young generation living in this region would accelerate growth.
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On the other hand, Europe is set to showcase a considerable digestive health drinks market share in the near future. This growth is attributable to the increasing awareness among consumers about disease prevention and benefits of adopting healthy lifestyles. In Asia Pacific, the market is projected to grow steadily on account of the rising health-consciousness among the populace.
Key Players Focus on Launching Novel Products to Compete against Their Rivals
The market for digestive health drinks is highly fragmented with the presence of a large number of companies. Most of them are focusing on research and development activities to introduce unique products in the market for competing against their rivals. Below are the two latest industry developments:
- November 2020: NAICHA introduced a new campaign called Kickstarter to support the only organically-produced and shelf-stable bottled milk tea available in the U.S. They contain 5 billion CFU probiotics that will help to boost the immune system and digestive health.
- January 2020: Ferm Fatale launched a new range of shelf stable, probiotic, organic, vegan beverages. These mocktails contain zero sugar and 22 calories per bottle. The company aims to bring about a new alternative to through this launch.
A list of all the renowned digestive health drinks manufacturers operating in the market:
- Danone SA
- DuPont de Nemours, Inc.
- Nestle SA
- Yakult Honsha Pvt. Ltd.
- Arla Foods Ingredients Group
- Biogaia AB
- General Mills Inc.
- Probi AB
- Lifeway Foods, Inc.
- Fonterra Co-operative Group Ltd.
- Other prominent companies
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